我国体育消费市场细分化的探讨

Exploring on Subdivision of Consume Market of Sports in China

为了认识和明确体育消费的目标市场,促进体育商品的营销,更好地为我国居民生活和体育健身服务。通过文献资料研究和逻辑分析方法,探讨了体育消费市场的细分化概念、作用、原则、方法、标准以及细分程序。

In order to recognize and make clear of the target′s market, promote consume of sports goods, and the better service to life and bodybuilding of people in China. By the documentaries and the materials and means of logic the author inquires into the concept, the functions, the principles, the means, the standard and the program in the subdivision of consume market of sports.