明星现象的文化批判

Cultural Criticism on Phenomenon of Stars

电影明星的缘起、发生、发展以及最终的影响和变化 ,为流光溢彩的电影工业降生出更多斑斓的颜色。启用明星的策略成为世纪之交的中国电影吸引观众的有效途径 ,它既取得了显而易见的成效 ,也存在着一定的偏差。过于仓促地追求明星的票房效应的结果 ,仅仅靠明星的堆砌来完成一串票房数字 ,被载入史册的怕只有一个名字和这些数字。要完成“明星制造” ,除了改进电影体制和提高受众水平以外 。

The origin, occurrence, development, final changes and influence of film stars have added some luster to the brilliant film industry. The strategy of employing stars has become the effective way for Chinese movie to attract audience at turn of the century. However, there is certain deviation in doing so. To rely too much on the so called star effect in pursuit of box office income may achieve nothing but leave behind some names and statistical traces. To achieve the aim of “making stars”, we should improve the film system and boost audience's level. Besides, hard work of stars themselves is indispensable.