谈电子商务中消费者隐私权的法律保护

A Talk on Legal Protection of Consumers' Right of Privacy in Electronic Commerce

电子商务以互联网为交易平台,而互联网对现行的隐私保护制度的根本影响则主要体现于它使个人隐私的经济价值得到极大的提升,从而使得现代社会对包括个人隐私在内的信息的需求与个人需要保护隐私之间的矛盾更加突出,以至于对现行消费者隐私权益的法律保护带来严重冲击。文章在对电子商务背景下消费者隐私权益保护中出现的问题进行深入分析的基础上,适当借鉴国外立法经验,以期对将来相关立法有所裨益。

Internet is the business platform of electronic commerce. The internet's basic influences to current protective system of privacy lie in that they increase greatly the economic value of individual privacy and therefore sharpen the contradictions between modern society's needs of information including individual privacy and the protection of individual privacy, which bring serious impact to the legal protection of consumers' right of privacy. In the background of electronic commerce and based on the deep analysis of the problems appeared in the protection of consumers' right of privacy, this article uses foreign legislative experiences for reference, which is hoped to do good to our future legislation.