以行业为依托 建设高职市场营销专业

Constructing the Marketing Major for Higher Vocational EducationBased on Professions

高职市场营销专业要真正办出特色,必须明确专业定位,以龙头行业、朝阳产业为依托,以服务地区经济为目标,走产学研联合办学之路。

In order to construct a marketing major with its own characteristics for higher vocational education, we must specify professional orientation, base on the successful and prosperous industries, serve for local economy and follow the way of production combined with studying and researching.