走出选题策划的误区

Out of the Misunderstanding-leading Area of Planning of Topics

选题策划的出现,是出版工作者对传统出版观念的有益反拨。编辑策划促使编辑对出版工作中的许多环节进行新的认识。在编辑工作中,决不能把选题策划膨胀放大,混淆"选题策划"、"编辑策划"、文化创造,而使编辑工作走入一个个误区。选题策划是一项系统性的工作,必须用科学的方法,在编辑实践中去发掘、应用和总结。

The appearance of planning of topics is a new thing which is against the traditional ideas of editing. The planning of editing makes the editors rethinking about their editing activities. In the course of editing we should not overemphasize the planning of topics and enter a misunderstanding-leading area by confusing planning of topics, planning of editing and creation of culture. The planning of topics is a systematic work and we must use scientific approach to study and apply it in our practice.