杭州楼盘名称的语言文化分析

Linguistic Cultural Analysis of the Naming of Hangzhou Real Estates

楼盘的命名体现了社会的风尚,城市的趣味,大众的心态,作为一种社会用语,它应该受到关注和规范。这里以《钱江晚报》公布的“杭州最新楼盘地图”中215个楼盘名为主体,其他楼盘名为参照,从语言和文化的角度对杭州楼盘命名的现状进行阐释。

The naming of real estates is the embodiment of the fashion of society, the interest of city and the psychology of the public. As a social diction, it should be paid attention to and should be standardized. This article launches into a detailed explanation of the naming of real estates from the viewpoint of language and culture with the “The Road Map of New Real Estates in Hangzhou” newly-published in Qianjiang Evening Paper as its subject, and with other real estates names as its reference.