销售优化决策与控制系统的应用研究

The Optimized Marketing Decision-Making and Controlling System and Its Application

在激烈的市场竞争中,经营战略和销售策略的正确制定关系到企业的生存和发展。本文运用现代管理理论,对企业营销过程中价格和非价格促销手段的优化决策与控制、促销手段的组合优化决策与控制及竞争条件下的企业决策与控制等基本原理和方法进行了较为详尽的论述。在此基础上,结合计算机应用技术,提出了销售优化决策与控制系统开发的设计思路和原理,这对提高企业科学决策水平,推动信息化带动工业化有着重要的借鉴作用。

In the competitive business world, marketing strategy plays a vital role in enterprises' survival and development. This article introduces the basic principles and methodology for market promotion and decision-ma king optimization. The design and implementation of an Optimized Marketing Decision-Making and Controlling System with its application is also illustrated.