强化营销手段,扩大直销配送

Strengthening marketing, and increasing direct distribution ratio.

报道中国石化山东烟台石油分公司根据市场的变化和需求,调整营销策略,把搞好直销配送作为一项扩大促销措施的作法和经验。深入进行市场调查,掌握客户需求,建立客户配送档案;扩大农村销售网点,积极拓展配送范围和在企业内部实施干部员工绩效挂钩,大力挖掘内在潜能等措施都取得了明显成效。

According to demand, SINOPEC Shandong Yantai Oil Company adjusted marketing strategy and increaseed direct distribution ratio. Through market survey, the company understood customer' s demands and established distribution files. In order to enhance distribution, the company enlarged country network, developed distribution potential, implemented performance appraisal and developed company' s potentials.