摘要
就科学营建加油站销售网络阐述了其重要性和发展战略与规划,并对加油站销售网络扩张可采取的买断收购、联营、租赁、特许经营、挖潜改造和征地新建等几种方式的特点、关键和实施原则作了具体介绍。指出营建加油站销售网络既要重视加油站的数量,更要注重加油站的质量,还要有体制创新、技术创新和营销创新,使石油销售企业在加油站销售网络建设上、在综合盈利水平上有质的飞跃。
Overall plans are essential to build station network. Both quantity and quality should be taken into consideration. Enlargement of network can be implemented through various ways such as purchasing, joint - venture, tenancy, obtaining license and building new stations. Innovative system, technology and marketing are integral parts for oil distributing companies to enhance their network.
出处
《石油库与加油站》
2004年第3期3-6,共4页
Oil Depot And Gas Station
关键词
加油站
发展战略
经营管理
成品油
投资
市场
gas stations, building, planning, and operation and management.
