摘要
通过对深藏在象征其后的文化根源的分析,论述象征的暗喻和多义性特征,并以此切入,结合包装设计的视觉语言特点,总结归纳象征在包装设计中的应用形式和表现方法,以及主客观要素之间的关系,并用现代设计意识,挖掘象征的新的意义和新的视觉感染力,即通过象征手法把约定俗成的象征元素进行创造性的表现和运用。
The cultural origin and the metaphor and ambiguity characteristic of the symbolization were discussed. On the basis of the discussion, and in combination with the vision characteristics of packaging design, several main forms of using symbolism in packaging patterns and the relationship between the subject and object elements were summarized. Further more, it was also described how to develop the new meaning and new vision attractiveness by applying the modern design methods, in another word, how to make creative application of the traditional symbols by signification.
出处
《包装工程》
CAS
CSCD
北大核心
2004年第4期201-202,共2页
Packaging Engineering
关键词
象征
图形
包装设计
Symbolization
Graphics
Packaging design
