摘要
针对包装设计中如何来创造色彩印象的美感问题,结合实例从色彩的选择、广告的效应、包装材料肌理3个方面来论述。其目的是在今后的包装设计中更好地运用色彩,达到给人过目不忘的印象。
The creation of color image beauty in packaging design was discussed from the three aspects of color selection, advertising effect and packaging material texture. It was suggested to applied color correctly in packaging design to create unforgettable image in people's mind.
出处
《包装工程》
CAS
CSCD
北大核心
2004年第4期75-76,共2页
Packaging Engineering
关键词
印象
色彩
广告效应
材料机理
Image
Color
Advertising effect
Material texture
