摘要
人类正在进入一个全新的绿色世纪。可持续发展的呼唤 ,绿色消费的推动 ,绿色壁垒的挑战 ,必将使得以绿色价值观为灵魂的绿色经营成为21世纪企业的共同选择和制胜之道。开展绿色经营需要树立绿色理念 ,定位绿色市场 ,实施绿色生产 ,突出绿色营销 ,争取绿色认证。
Human beings are entering a brand-new and green century. The call for the sustainable development, the promotion of green consumption and the challenge of green barrier will make green management the common choice and the making of 21st century corporations. To launch green management, we must build up a green notion, orientate green market, carry out green production, stick out green marketing and winover green authentication.
出处
《桂海论丛》
2002年第3期52-54,共3页
Guihai Tribune
关键词
绿色经营
可持续发展
绿色消费
绿色壁垒
green management
the sustainable development
green consumption
green barrier