中国名牌服装进入国际市场的障碍及对策探析

Countermeasure Analysis on the Problem of the Obstacle about TheChina Famous-Brand Clothing Entering the International Market

加入WTO以后对中国服装业带来了机遇与挑战,对于中国的名牌服装企业来说为了不让自己的命脉始终掌控在国外品牌的手里,必须克服种种制约的障碍,以自己的国际品牌来作为企业受用不尽的利润之源。因此,探讨中国名牌服装进入国际市场的障碍及对策是当务之急。

It brings a lot of preceding opportunities and challenges for Chinese clothing industry as china enters into WTO. The famous-brand clothing enterprise of China should not allow their own lifeblood to control in the hand of the brand abroad. they must overcome all sorts of obstacle of restriction, and create their own international brand as source of profit . So, It's realistic meaning for the famous-brand clothing enterprise of China to probe the obstacle and countermeasure of entering the international market.