论红塔集团多元化发展战略

On the Pluralistic Developing Strategy of the Hongta Group

红塔集团的多元化发展战略 ,是以烟草为主 ,利用烟草积累的资金和经验 ,实现多业并举。多元化发展的原则是以市场为导向 ,进行低成本扩张 ,减少经营的波动 ,坚持“七搞八不搞”。多元化发展的目的是降低烟草主业的经营风险 ,为红塔集团在烟草之外找到新的经济增长点 ,并以期培育出具有较强竞争力的多元化产业。

The pluralistic developing strategy of the Hongta Group is a strategy in which tobacco industry is the mainstay, and by utilizing the funds and experiences accumulated in the tobacco industry, the development of more industries is realized. In the pluralistic developing principle, the market is the guide, costs must be brought down, the undulation of management must be avoided and the principle of 'seven do's and eight don't's' must be stuck to. The purpose of the pluralistic development is to lower the risk of the tobacco industry, and to cultivate more industries with better competing abilities.