试论民族心理与商标语言创意

On National Psychology and Trademark Longuage Creativity

本文通过民族共有的感情、习惯、价值观念、审美情趣、思维方式等方面的研究,试图从语言文字的角度探索民族心理与商标语言创意的内在联系和商标文字撰写的客观规律,从而产生'实效'(即引发购买行为)的途径.

By studying emotions, customs, value conception, esthetic interest, thinking patterns, etc of a nation in common, from the angle of written language, this paper attempts to search for the inherent relationship between national psychology and trademark language creativity and objective laws of trademark written language so as to pursue a way of getting practical effects. It believes that specific national culture surroundings influence and restrict trademark creativity, that different culture traditions bring about different styles of trademark creativity, that it can produce unimaginable effects to mold true and emotional artistic atmospheres and that only by seeking for something new can trademark language creativity get much better results.