现代广告:受众自我寻求归属的对象

Modern Ads: Attributive Object Sought by Audience Themselves

随着科技和社会民主的发展 ,加之全球化的浪潮汹涌而至 ,人类的整体性逐渐丧失。整体性的丧失使人类的自我命运无家可归 ,成为孤独的飘零者 ,可人的本性又必须要求心灵有所归属。于是 ,现代广告就以此作为商品销售的诉求卖点。

With the development of technology and civilization, with the coming of the globalization,the integrity of human beings are so gradually losing that man can not find his mental-home and becomes lonely tramp.As human beings need mental-belongings,modern ads make full use of it as commodity selling,gratifying humans' longing for belongings by using the patterns of nostalgia.