物流管理——零售企业致胜之道

Logistics Management——the Way That the Retailer Wins Victory

物流管理是企业管理的一个重要分支,对于零售企业来说,系统的物流管理尤为重要。物流管理是零售企业建立成本优势的有效手段,是提高顾客满意度的有力武器,也是赢得市场竞争优势的重要支撑。因此,零售企业要改变传统的物流管理观念,设计适用的物流管理系统,运用先进的物流管理技术,提高物流竞争力。

Logistics management is an important branch of business administrationt. To retailer, the systematic logistics is particularly important in management. Logistics management is an effective means for retailer to set up cost of advantage and improve customer satisfaction, and it is an important support, which gains the market competition advantage too. So, the retailer should change the traditional logistics management idea, design the suitable logistics administrative system, use the advanced logistics administrative skill, improve the logistics competitiveness.