摘要
当前的国际高等教育市场正逐步走向成熟,已经初步具备了成熟市场的基本特征。国际高等教育服务供应商要开拓国际市场,以实现可持续发展,必须综合考虑成熟市场的特殊性以及国际高等教育服务的特点,制定与实施相应的国际营销战略。
The current international higher education market is gradually reaching maturity, showing the essential features of the mature market. In order to explore the international market and realize sustainable development, suppliers of international higher education service should synthetically consider the particularity of the mature market and the features of international higher education service, and make and implement their corresponding international marketing strategies.
出处
《山西财经大学学报（高等教育版）》
2004年第3期1-3,共3页
Journal of Shanxi University of Finance and Economics
