基于诚信的企业CI战略探析

本文通过对现代企业的信用建设与CI战略实施之间内在联系的深入分析,创造性的提出了以诚信为核心的企业CI战略思想,旨在为企业信用建设工作的开展提供更有效的方案,为企业CI战略的实施注入新的内涵。

This article deeply analyses the inner relationship between corporate credit construction and CI strategy,creatively puts forward a new CI strategy thoughts based on credit,aims at providing more effective project on corporate credit construction,adds some new content into CI strategy as well.