对顾客满意之后要求的分析

The Analysis on Requests after Customer Satisfaction

顾客满意之后如何发展,应由"后满意"水平来衡量,取决于情感价值和双方相互评价。后满意水平有不同层次,有多种上升路径和模式,顾客价值也是实现功能价值基础上与情感价值的叠加。由此,传统的顾客满意理念应该有所改变。

How does customer satisfaction develop? This is evaluated by post-satisfaction, decided by filing value and both sides's evaluation.There are different levels, paths and models in post-satisfaction, customer value combine his function value with filing value in the base on achievement of customer value. Hence the traditional consciousness of customer satisfaction is changed.