城市经营与城市政府管理制度创新

Urban Marketing and Innovation of Urban Governmental Management Institution

城市经营是在新的城市发展环境下的政府职能转型,是一种新的城市治理模式。本文在对城市经营产生的背景、城市经营的内涵及范围进行分析后,就这一模式下城市管理急需推进的制度创新做了一些探讨。

Urban marketing is a new model of urban management to adapt itself to new environment of urban development. This article aims to analyse the background of urban marketing ,the meaning of urban marketing and the scope of urban marketing, and then puts forward some suggestions about innovation of urban governmental management institution.