经济全球化背景下我国企业国际营销策略

The International Market Management Tactics of Domestic Enterprises in the Background of Economy Globalism

中国加入世贸组织以后 ,国内企业参与国际市场的竞争已势在必行 ,因此 ,国内企业应该要高度重视国际市场营销的重要性 ,而国际市场的特殊性促使国内企业在进行国际市场营销时不能盲目进行 ,必须注意策略 ;结合国内和国际市场的实际情况 ,从企业角度 ,就国内企业进行国际市场营销时的策略以及应该注意的问题进行了探讨。

With China's entrance to WTO, domestic enterprises certainly will enter into the competition of international market. So, domestic enterprises should think highly of the importance of the international market management. However, the special characteristic of international market determines that the domestic enterprises must do it with tactics not in blind eyes. From the enterprises point of view, this essay tries to explore the tactics in international market management and problems met on it, and hopes to offer some reference for the domestic enterprises.