电子商务企业的成本优势分析

Analysis on Cost Advantage of E-commerce Enterprise

通过对电子商务企业的成本分析,指出企业可变成本大量地被沉淀为固定成本,同时企业交易成本、生产成本、管理成本相对收缩。分析表明,网络环境下企业的交易成本向着两个相反的方向发展,这两个方向都具有提高企业竞争优势的效果;在生产领域,电子商务改变企业竞争的基础主要在于降低企业单位劳动成本和产品设计成本;企业实施电子商务不仅降低了库存成本,而且提高了企业内部每个管理层的管理能力,扩大了它们的管理范围,使管理成本相对下降,这一切都有助于提高企业的竞争力。

Analyzing the costs of E-commerce enterprises, the paper points out that the variable costs are turned into fixed costs, and at same time transaction costs, production costs and management costs are relatively shrunk. It is shown that the transaction costs are going toward two opposite directions, both of which can increase competitive advantage. E-commerce modifies the foundation of the enterprise competition lain in mainly decreasing the unit labor cost and the cost of production design. E-commerce not only decreases the cost of holding inventory but also improves every manager abilities and amplifies their scope of management to drop the cost of management. All this helps to increase the competition edge for enterprises.