摘要
企业策划是研究企业经营与管理的基本理论、工具和方法的一门应用性很强的管理学科,企业策划过程中不仅要遵循科学的理论、运用先进的方法,还要坚持创新原则、理论与实践相结合的原则、系统集成的原则和效益原则.
Business planning is a subject used to study the basic principles, instruments and methods of business operation and management. It is broadly used in business. In business planning, we should not only keep to scientific theories, employ advanced methods, but also hang on the principles of innovation, system integration and efficiency, combining theory with practice.
作者
谢国兴
Xie Guoxing (Zhejiang Tianyu Transportation and Construction Group Co., Shaoxing, Zhejinag, 312000)
关键词
企业策划
基本原则
business planning
basic principle
