试论国产汽车品牌营销对策

About Domestic Automobile Brand Marketing Countermeasure

本文从品牌相关理论入手,分析了我国国产汽车企业传统的营销模式,对国产汽车企业品牌营销方式进行了探索,进而提出提高我国国产汽车企业品牌知名度的对策。

This paper, proceeding with relevant theory of the brand, has analyzed domestic enterprise's traditional marketing mode of automobile of our country, and explored domestic automobile enterprise's brand marketing means, then put forward the countermeasure of improving domestic automobile enterprise's brand popularity of our country.