国际商务活动中的文化因素

The Cultural Factors in International Business Activities

各民族的文化存在着很大的差异,而文化在观念上指导人们在社会中的行为方式,也影响国际商务中各种各样的活动.随着全球经济一体化进程的加快,这样的影响也越来越突出.研究不同民族文化差异及其对国际商务活动的影响,能有力地促进企业迅速走向国际市场.

Human beings’behavior pattern varies from culture to culture, among which are business behavior. It’s almost a must for modern businessmen to know the cultural differences in international business transaction. A considerable number of business activities failed due to unawareness of cultural differences. There are many cultural factors influencing business activities. Studies and analysis of these factors can facilitate intercultural business activities.