企业国际营销中的政治风险及其规避

Political Risks and Avoidance in the International Marketing of Enterprise

本文分析了企业国际营销中经常遇到的几类政治风险,诸如外汇管制、贸易壁垒、价格控制、雇工干扰、国有化、政权更迭及战争暴乱等,提出了针对性的应对措施,对于企业减少经济损失,增加收益,提高国际竞争能力,有着重要的指导和借鉴意义。

This paper analyzes some categories of political risks in international marketing of interprise,for instans foreign exchange control?barrrer to trade?Price control.interference about local employee? nationalizatlon?alteration of political power?war and riot,etc,then puts forword appropriate measures.So it has important guidance and reference signiflcance for reducing economic losses,increasing profit and improving the international competitive ability.