摘要
本文认为,建设企业文化是在企业中培养诚信意识的重要杠杆,诚信价值观应是企业文化的重要组成部分。诚信是理念、是道德、是制度、是形象。企业文化建设的核心是共同价值观的培育。企业诚信的前提也是共同价值观的确立;企业文化建设的杠杆是制度建设,企业诚信的维护要靠制度保证;企业文化建设的亮点是形象塑造,企业诚信是企业形象的最大亮点。企业文化三个层面的建设都涵盖着企业诚信的培育,建设企业文化。培育企业诚信应成为当前我国企业的重要工作。
the cultivation of enterprise culture is an important method in instilling a sense of good faith in a enterprise, and the honesty values should be an important part of enterprise culture.At the core of the cultivation of enterprise culture is the nurture of common values,and the pre-requirement of a enterprise's being honest is the establishment of common val-ues.The building of rules and regulations plays an important role in the cultivation of enterprises culture and also in the maintenance of the sense of good faith.The main focus of attention in the process of enterprises culture cultivation is the creation of image,and the shine point of a enterprise's image is being honest.The nurture of good faith and the cultivation of enterprise culture should be the main task of Chinese enterprises.
出处
《中国流通经济》
CSSCI
2004年第9期38-40,共3页
China Business and Market
关键词
企业文化
企业形象
企业诚信
诚信培育
enterprise culture
the image of enterprises
enterprises' being honest
the nurture of good faith