东风汽车零部件企业市场环境分析

Analysis on the Market Environment Faced by Dongfeng Auto Parts Companies

汽车零部件已作为一个行业从整车中分离出来,独立面对新的市场环境。从我国汽车零部件行业的发展状况入手,着力论述了东风公司零部件企业所面临的市场环境,既有天时地利的机遇,也有竞争对手的挑战,以及自身存在的问题,并在此基础上提出了企业今后的发展思路。

Auto spare parts has been separated from the whole-car industry as an independent trade. It is now faced with a new market environment. Based on the present development situation of auto parts industry, the paper probes into the market environment faced with by Dongfeng Auto Parts Companies. On the one hand, these companies enjoy wonderful opportunities, on the other hand, they are also confronted with challenges from their business rivals, home and abroad. Problems in the companies are discussed as well. On the basis of this analysis, suggestions for the companies' future development are also presented.