定位包装论——关于产品包装的新思维

A Discussion on Packing Orientation

包装既有“容纳”产品的功能,也有“文饰”产品的作用。对于汽车、火车、飞机、轮船等无须容纳的产品,则可以通过文饰进行包装。显然,提出“定位包装”的概念,不但是包装概念的升华,而且是包装观念的发展。

Packaging can not only contain products, but also gloss the products greatly. Some produ-cts, such as a car, train, plane,ship need not contain,but we can use packing to gloss the products. The concept of packaging orientation is the distillation of package, and also a new development of the notion of packaging.