摘要
近几年来中国市场上价格竞争已成为企业营销竞争的重要手段,通过分析我国企业价格战的现状、探析其对经济的作用及产生价格竞争的原因,提出企业价格战的思考和对策;一是变单纯的价格竞争为整体的综合竞争,二是赋予价格以丰富的内涵,三是价格战运筹谋略,四是强化企业管理水平提高。
In resent years,price competition in Chinese markets has become an important way in enterprise marketing.This paper tries to analyse the present price war among Chinese enterprises,study its causes and effects on economy. Some thoughts and ideas are put forward. First,turning the simple price competition into a comprehensive one;second,enlarging the meanings of prices; third,designing the price war carefully.
出处
《闽西职业大学学报》
2004年第3期10-12,23,共4页
Journal of Minxi Vocational College
