历史文化名城长汀旅游资源开发问题探讨

An approach to the exploitation on tourism resources in Changting—a famous historic and cultural town

全国历史文化名城长汀旅游资源丰富,综合了美学观赏性、历史文化性、科学性、独占性、奇特性等多种优势,具有较典型的开发价值。但由于经济欠发达,旅游基础薄弱,资源优势难以转化为经济效益。必须加大宣传力度、创新管理机制、实行市场化运作,才能实现长汀旅游资源的有效开发。

As a famous national historic city,Changting is rich in tourism resources. It has many superiorities for the view in aesthetics,history and culture, science,monopolizing and peculiarity,etc.. So it has typical value in exploitation.However, because of its undeveloped economy and weak tourism base,it's hard to change these superiorities into economic returns. In order to make effective exploitation on Changting tourism resources, we should adopt some countermeasures by means of giving more propaganda,bringing forth new ideas to administrative mechanism,following the market-oriented principles,and so on.