高校公关工作与发展环境探究

Public Relations Work and Its Development Circumstances in the University

从公共关系理论的组织形象论、社会管理信息论及美学论等角度出发,分析论证了高等院校强化公共关系工作、创造良好发展环境的重要性和必要性,探析了强化高校公关工作的基本途径,指出实现这一目标应注意的几个关系。

viewed from the theory of organization image, social management information theory and aesthetics in public relations, the author demonstrates the importance and necessity for universities to intensify public relations work and create its fine development circutastances, explorates the basic approach to intensify the public relations work of universities, and points out some relations which should be much concerned for realizing this purpose.