传媒时代的审美期盼

Aesthetic Expectation in Mass Media Age

"传媒时代"人类审美期盼的嬗变主要有:(1)由"仰视"到"平视"的转变。人们不仅要在与传媒的平等对话中审美,而且要在参与大众传播的过程中审美,从而实现由"非完全审美"向"完全审美"的转变;(2)由对"沉闷"的容忍到对"沉闷"的愤怒和对娱乐的强烈追求的转变。所谓娱乐,既表现为信息内容和表现形式的娱乐性,也表现为在电子媒介、尤其是电视媒介的鼓动下,由"文字解读"为主向"图像解读"为主,和由"抽象快感"向"视角快感"的全面转移;(3)美与生活由分离到同一的转变。"在生活中审美,在审美中生活"已然成为当代人类审美期盼的一个鲜明特征,而时尚则是这一审美期盼的符码。

The article mainly discusses and depicts the changing pictures of human beings' aesthetic expectation in Mass Media Age. Firstly, it deals with the change from 'looking-up' to 'looking-straight-ahead'. People appreciate beauty not only in the equal conversation with media, but also in the participation of mass media, thus realizing the shift from 'incomplete aesthetics' to 'complete aesthetics'. Secondly, it discusses the change from 'the tolerance of oppression' to 'the irritation of oppression' and the eager pursuit for entertainment. Entertainment involves the following two interdependent comprehensions. One is the entertaining feature in information content and representing form; the other is in electronic field, the comprehensive shift from 'letter decoding' to 'picture decoding', from 'abstract pleasure' to 'visual pleasure', especially under the agitation of video media. Thirdly, the article discusses the change from the detached state between beauty and life to their identity. 'Appreciating beauty in life, living in appreciating beauty' has become a distinctive feature in the aesthetic expectancy of people today.