发展中国体育产业组织的理性思考

Rational Considerations on Developing China's Physical Education Industry Organizations

随着社会的进步,体育成为人们生活中必不可少的组成部分,由此形成了商机,出现了体育产业。根据产业组织理论,中国体育产业进入成长期,其市场结构、市场行为都不十分理想,因此,要抓住机遇,保护体育这一"幼稚产业",组建体育集团,培养体育产业管理人员,促进国内竞赛国际化,使中国体育产业走上健康发展之路。

With the progress of society,sports and games become an indispensable part in our daily life.As a result,opportunities for business arise and physical education(P.E)industry is formed.In the light of the theories of industrial organizations,China's P.E.industry enters into a growing stage.Its market structure and behavior are not so rational.Hence we must make good use of all favourable circumstances,protect P.E,i.e,a thriving industry,form P.E.companies and cultivate personnel who are able to manage P.E.business.In this way,the internationalization of competition will be promoted at home.And China's P.E industry will be developing healthily.