我国商业银行营销存在的问题分析

Analysis on the Exiting Problems of Marketing in Chinese Comercial Bank

文章就我国商业银行营销中存在的问题从宏观及微观两方面的环境进行分析,试图对不断变化的市场跟踪研究,并根据新的市场变化情况来推行商业银行的新型的营销策略。

So this article analyzes the marketing problems of China's commercial banks from views of macro - environment and micro - environment, and makes a research following changeable market in order to put forward a new -style marketing strategy.