摘要
电视频道营销的核心是栏目的定位。本文通过对央视二套核心栏目的定位分析 。
The focus of TV marketing is the positioning of its programs. Some constructive opinions and suggestions are put forward for those people concerned in this essay upon analysis of the main marketing programs in CCTV-2.
出处
《辽宁工学院学报（社会科学版）》
2003年第5期26-28,共3页
Journal of Liaoning Institute of Technology（Social Science Edition)
