摘要
Number of mobile phone manufacturers in China has developed from 5 in 1999 to 37 in 2002,which forms the annual productivity of 150 million mobile phons.Foreign mobile phone manufacturers are all the while leading in mobile phone market trend,while local mobile phone manufacturers has made a group breakthrough.The bottleneck for local mobile phone to develop is the lack of independence intellectual copyright and product design.Now,competition in local mobile phone market mainly presents in the following aspect:reform on product strategy;tends to mass consuming field;large-scale strategy establishes competitive predominance;breakthrough of brand image;innovation of marketing mode;channel competition is becoming more and more complex.
Number of mobile phone manufacturers in China has developed from 5 in 1999 to 37 in 2002,which forms the annual productivity of 150 million mobile phons.Foreign mobile phone manufacturers are all the while leading in mobile phone market trend,while local mobile phone manufacturers has made a group breakthrough.The bottleneck for local mobile phone to develop is the lack of independence intellectual copyright and product design.Now,competition in local mobile phone market mainly presents in the following aspect:reform on product strategy;tends to mass consuming field;large-scale strategy establishes competitive predominance;breakthrough of brand image;innovation of marketing mode;channel competition is becoming more and more complex.
出处
《世界电信》
2003年第3期26-32,共7页
World Telecommunications
