摘要
广告的效果即广告的质量 ;广告效果的特征是影响广告效果测定的主要因素 ;现行广告效果测定的方法是不够全面、科学的 ,都不能作为广告效果评定的标准。
The effect of advertisement means the quality of advertisement. The features of the effect of advertisement are the main factors which affect the measuring of the effect of advertisement. The ways currently in force to measure the effect of advertisement are not overall and scientific enough,so they all cant be used as the cirteria to measure the effect of advertisement.
出处
《怀化学院学报》
2003年第6期75-77,共3页
Journal of Huaihua University
关键词
质量标准
广告效果
测定方法
销售效果
认知效果
effect of advertisement
the features of effect of advertisement
the ways to analyze the effect of sales
weighted calculating methed
the rate of clipping
