摘要
从苏州地区经济地理概况入手,通过分析地区客流特点以及公路、铁路在客运市场竞争中各自的比较优势,在总结铁路过去两年客运营销工作的基础上,提出了相应的市场营销策略。
It puts forward the relevant market sales policy based on the economic geography in Suzhou area and the experiences in the past 2 years in passenger transportation market, analyzing the characteristics of passenger current in this area and the passenger market competition between highway and railway and their own advantage.
出处
《上海铁道科技》
2003年第4期9-11,共3页
Shanghai Railway Science & Technology
