摘要
本文在分析水产品市场主要特点的基础上,结合我国水产品市场营销的实际,提出了创新、低价、优质、服务、促销、差异化、品牌、概念、包装这九大水产品营销策略。
Based on analyzing the main characteristics of aquatic product markets and aiming at the practice of aquatic product marketing in China, the paper put forward nine strategies: innovation marketing, lowing price, serving, promotion, diversity, pop brand, conception, packaging.
出处
《中国渔业经济》
2003年第C00期21-22,25,共3页
Chinese Fisheries Economics
关键词
水产品
市场
营销
策略
aquatic product
market
marketing strategy
