摘要
差别定价是市场营销活动中一种很灵活的定价策略。本文从差别定价的形式、适用条件和实施途径三方面对差别定价策略进行了分析。
Discriminatory pricing is a kind of flexible pricing policy in the marketing activities. This paper analyzes the discriminatory pricing strategy by three respects: forms of discriminatory pricing, applicable conditions and avenues of execution.
出处
《广东交通职业技术学院学报》
2003年第4期59-60,52,共3页
Journal of Guangdong Communication Polytechnic
