四川境外游客构成及旅游流向和流量特征研究

STUDY ON THE STRUCTURE AND TOURIST FLOW FEATURES OF OVERSEAS TOURISTS IN SICHUAN

选取部分来川旅游的境外游客进行实地抽样调查 ,分析四川入境游客的属性特征、行为特征、客流流向和流量的变化特征。四川境外游客以港澳台、亚洲客人为主 ,中青年男性游客居多 ,他们来川的主要目的是观光或商务旅游 ,滞留时间较短。境外游客来川旅游的流向结构单一 ,流量集中 ,但因游客类别不同 。

More and more tourists come to Sichuan,The destinations, age, professions, purposes and flow structure of tourist are becoming the new focus of urban study. After a survey of some overseas tourists in Sichuan, we study the attributes, behaviors and flow features of overseas tourists. Oversea tourists in Sichuan come from Hongkong, Macao, Taiwan and other countries in Asia. Many of them are young men who come to Sichuan for sightseeing and business affairs. They won't stay here long nor spend much. Most of the overseas tourists go to one area, especially in famous scenic spots, where there are concentrate flow. Different tourists have different interests in every kinds of tourism items, so they have different appraisements to them.