顾客管理——定价的最要件——工程勘察设计行业营销理论探索

Clients management-the most important thing of fixing price

工程项目由于其产品具有一次性、独特性以及复杂性、多样性等特点,我们不得不对每一个工程设计或工程服务的产品进行定价。定价是企业得到盈利和创造持续的业绩及在竞争中取胜的关键点。影响定价的因素有许多。本文的观点是:顾客管理是定价的最重要影响因素。

We have to fix price for ev- ery product of engineering design and ser- vice due to its singularity, particularity, complexition and diversity. Price fixing is the key point of enterprises making payoff and creating sustaining achievements during competitiveness. It's home to many factors affecting price fixing. According to the view of this article, the client management is the most important affecting factor of price fixing.