摘要
分析了组成环保导向型营销策略的四个策略,即:环保导向型的产品策略、分销策略、促销策略和定价策略。
Four strategies were analyzed, which composed the marketing strategies oriented by environment protection and they were product strategy, distribution strategy, promotion strategy and pricing strategy separately.
基金
江苏省环境科学研究基金项目的研究成果
项目名称为"环保导向型企业的营销行为研究"
