酒泉市海外客源市场空间结构分析

The Analysis of Spatial Structure of foreign Tourism Market in Jiuquan City

酒泉市正在逐步形成以东北亚、港澳台市场为主体的多元化结构海外游客市场。游客数旅游旺季、淡季变化很大 ,客源市场空间分布不平衡。敦煌莫高窟等为酒泉市吸引海外游客主要景点 ,空间吸引力集中 ,且分布范围广泛。以各客源国近 1 0年以来分时段年平均增长率和 2 0 0 1年现状市场占有率数据进行因子混合聚类分析 ,结果表明 :酒泉市海外游客市场可基本划分为 7类。研究认为酒泉市海外市场空间结构为东北亚市场、港澳台市场、洲外市场、洲内其他市场等 4个层次 ,并确定了各层次市场的核心、基本、机会市场客源国。据此 。

The structure of overseas tourism market is being formed in Jiuquan, the preponderant markets of which are northeast Asia, Hong Kong, Macao and Taiwan . Mogao Grottoes of Dunhuang, etc, are dominative tourism spots to attract the overseas visitors. Based on investigation and statistical analysis , the result of cluster's analysis shows: the overseas tourism market of Jiuquan can be divided into 7 kinds basically. The research has suggested that the spatial structure of overseas market of Jiuquan is 4 levels, such as northeast Asian market, Hong Kong, Macao and Taiwan markets, inter-continent and intra-continent. Furthermore, the paper has confirmed the core, basic and occasional market of overseas tourist in Jiuquan city. In view of the above, it put forward the developmental countermeasures of overseas tourism market of Jiuquan city.