内蒙古草原生态旅游开发战略探讨

Studies on the Exploitation Strategy of Eco-tourism in Inner Mongolia steppe

开发草原生态旅游对内蒙古旅游业的发展意义非常重大。本文在分析内蒙古草原分布、草原生态旅游资源的特点的基础上 ,对内蒙古草原旅游的开发历程、草原旅游目的地的建设情况、发展草原旅游的优势、草原旅游发展中存在的问题进行了客观的评价。探讨了草原生态旅游发展的战略。提出了相应的对策 :( 1 )加大草原生态旅游的整体营销力度 ;( 2 )加强宏观调控和与其他各业的协调发展 ;( 3)加强草原资源建设 ;( 4 )抓好综合管理 ;( 5 )建立监测与调控机制 ;( 6)

Developing steppe eco-tourism is of the great significance to the tourism industry in Inner Mongolia. Based on the analysis of the dispersion of steppe in Inner Mongolia and characteristics of steppe eco-tourism resource, this paper gives some objective evaluation of such aspects as the progress of steppe tourism in Inner Mongolia, the construction conditions in the steppe tourism destinations, the advantage and existing problems in the course of the development of steppe tourism. According to the exploitation strategy of steppe eco-tourism, the author proposes some countermeasures: (1) Enhance integral marketing. (2)Add force to macro-control and harmonious development with other industries. (3)Strengthen steppe resource construction. (4)Focus on all-round supervision. (5)Build up a supervisory and regulating system. (6)Strengthen ecological protection of steppe.