四川省入境旅游客流时空动态模式研究

TEMPORAL AND SPATIAL DYNAMIC MODEL OF ENTRYING TOURIST FLOWS TO AND IN SICHUAN PROVINCE

运用统计数据和实地调研资料 ,分析了四川省入境旅游客流的基本特征和时空动态变化规律。结果表明 :四川入境旅游客源地市场中 ,国外市场和港澳台市场所占市场份额相当且交替领先 ,国外市场以短程市场 (东北亚和东南亚 )为主 ,日本、美国、新加坡、泰国是四川的传统客源大国 ;境外游客来川旅游的主要目的是观光 /度假 ,停留时间短、消费水平较低 ,说明四川的入境旅游市场为低产出市场 ;四川入境旅游客流的发展可分为三个阶段 ,即初步开拓境外客源市场并迅速崛起阶段 ,大幅度波动并缓慢发展阶段和二次发展阶段 ;入境旅游客流的空间分布表现为以省会成都为中心的辐射发散型和收敛聚集型模式 ,各景区之间尚未形成环状或网状的旅游流 ,游客集中流向品位和知名度高的景点 (区 )。

Based on the statistics and on-the-spot investigation,this paper analyses the basic characteristics and the temporal and spatial dynamic laws of entrying tourist flows(ETFs) to and in Sichuan Province. The ETFs to and in Sichuan are composed of travelers from foreign countries and Hong Kong, Macao and Taiwan,the two parts account for nearly the same proportion of the total. The main foreign tourist markets are the short-distance markets (Northeast Asian and Southeast Asian),which keep relatively concentrated and stable,Japan,U S A,Singapore,and Thailand are the key entry tourism countries of Sichuan Province. The main target of entry tourists to Sichuan is sightseeing/vacation. As the foreign tourists stay in Sichuan for a short time and spend a little money,the output of tourism market of Sichuan is very low. The development of ETFs to and in Sichuan Province can be divided into three stages,namely preliminary development and rapidly rising stage,wide-range fluctuating and gradual development stage and secondary development stage. The ETFs focus on Chengdu(the provincial capital) and spread up to the high quality and most famous tourism spots,so the tourism net can not be formed.