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宏观问题的微观解法——不确定环境下的生存之道

Surviving Uncertainties
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摘要 硕大的花朵面前,长着翅膀的天使和长着尾巴的魔鬼并肩而立,但我们不难想像,他们眼中的世界该是怎样的千差万别。面对正在进行中的宏观调控,有人把这一次的宏观调控当成是一次磨难,他们盼着早点儿捱过去;有人把这一次宏观调控当成是一次磨练。 Enterprises worldwide are facing increasingly uncertain business climates in this era of fast changes. The central government's recent macroeconomic adjustment policies have produced such uncertainties that many Chinese enterprises have to accommodate. Facing such climate changes, a wise and rational entrepreneur would actively seek counter measures instead of passively waiting for the 'weather' to change for the better or doing nothing except complaining. The only thing that matters is to beat the economic cycles by planning ahead and stick to the implementation of the company's long-term development strategy.
出处 《商学院》 2004年第6期27-27,8,共1页 Business Management Review
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