在商品营销中如何防范老客户的流失

How to Prevent the Leave of Old Clients in Commodity Marketing

在商品营销活动中防范客户流失工作既是一门艺术,又是一门科学.它需要企业不断去创造、传递和沟通优质的客户价值,这样才能最终获得、保持和增加客户.锻造企业的核心竞争力,使企业拥有立足市场的资本,在日益激烈的市场竞争中取得经济效益和社会效益的共赢.

Preventing the leave of old clients in commodity marketing is an art and a science. The enterprises need to create, transfer and communicate the good client value to obtain, maintain and increase clients. They also need to improve the core competitive power to win the double-win of economic benefit and social benefit in market competition.